A splendid response from visitors
Pune-based Pratham Technologies has received a positive response for its flagship outsert folding machine at PrintPack in Greater Noida from 26 to 30 May. The company, established in 1988, has over 135 employees at present with an annual turnover of Rs 45 crore in FY 20-21. It exports to numerous countries including Canada, and the US, and also has several customers in Europe, Africa, and the Middle East.
In PrintPack India 2022, the company is showcasing innovative folding machines, mainly smaller machines for pharma inserts and outserts. In outsert machines, the setting time and product wastage are the primary bottlenecks and Pratham aims to provide solutions for reducing this.
“At 15th PrintPack, we present the most recent and comprehensive, completely loaded version of the outsert and insert folding machine, for the pharmaceutical sector. We have received a lot of positive feedback and have gotten a slew of queries on which we’ll be working in the next few months,” said Datta Deshpande, chief executive officer at Pratham Technologies.
The company offers a spectrum of machines costing from Rs 3 lakh to 2 crore. “The outserts are like a booklet with 20 folds with so many cross folds becomes a thick fold. We also have an insert folding machine which can do twofold and threefold, and we call it a tiny tabletop machine,” Deshpande adds.
Earlier Pratham started by making smaller machines for inserts, but with the FDA requirements making 10-point fonts mandatory, the machine sizes had to work for bigger format sheets, and the complexity of the folding increased. Hence, the machines became larger and more complex.
According to Deshpande, the flagship outsert folding machine is Pratham’s significant revenue earner, and the company works hard to keep it technologically up-to-date. Moreover, it has been favorably received in the international market. About PrintPack India, he stated that the exhibition has always been a terrific platform for interacting with current and prospective clients. “We’ve had a great time at PrintPack through the years, and this year was no exception,” Deshpande concludes.
The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.
The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.
Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.
As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.
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